Too Good To Be Man Made
Too Good To Be Man Made
Role: Art Director
Dyson products are well made, sleek, innovative and almost too perfect. Is it possible for a human to be behind this kind of creativity and constant innovation? We are hijacking the Consumer Technology Association (CES) convention in Las Vegas with print and video suggesting that James Dyson is actually a robot.
OUR WORK
OUt of home
We will place these prints all over Las Vegas in attempt to capture our audiences’ attention and spark their curiosity.
VIDEO
We will display this video on a digital billboard inside of the CES convention to make it seem like someone highjacked Dyson’s commercial.
Copy Writer: Ava Barrett