Real people. Real personal.
Real people. Real personal.
Role: Art Director
We’ve forgotten how to get real with the people who can help us. It’s typical to go to the people we care about the most but then we just leave it at that. From stomach problems to rashes to UTIs, we tell our closest friends and family all about it or search the web to figure out what to do. Neither are exactly experts. But Peoples Pharmacy is. We want to be the ones you turn to when something is wrong. Trust us, nothing is too weird, gross, or strange. But there’s only one way to really find out, you just have to find us in person.
OUR WORK
Out of home
We will be placing print, billboards and bus wraps all around Austin. Our various out of home advertising mediums ensure people can’t miss us and learn about the brand.
Experiential
Join us on South Congress for a unique opportunity to talk to a real People’s Pharmacy doctor. Step inside our phone booth that’s covered with our newly designed stickers, pick up the phone and ask your weirdest health questions.
wild postings
We’re shaking up our campaign and putting print ads in unconventional spots. Health discussions can happen anywhere so we’re encouraging open conversations about wellness and making health accessible to all.
in-store signage
We will have storefront wraps in order to make our physical locations stand out more as people pass by.
Copywriter: Avery Tellam & Elizabeth Mendoza
Co Art Director: Savannah Mere