Insomnia Cookies Stunt Campaign
Role: Art Director
Insomnia Cookies is one of the rare bakeries that is open until 3 AM so we want to prove that Insomnia is the best late night snack. Since weird things tend to happen during the late hours of midnight to 3 AM, we are going to slowly convince people that Insomnia Cookies is a cookie cult that is lead by Cookie Monster. No one understands late night cravings better than Cookie Monster and he’s finally decided to share his love of cookies with the world.
Cure Your Cravings
Ordered a delivery after midnight? Customers will get a mysterious text with a secret code to give to their driver.
We will be making all the cookies blue when ordered after midnight, looking almost accidental.
Cookie Monster will start taking over Insomnia Cookies’ Instagram from midnight to 3AM and then they will be deleted.
We will also start having cookie cult members outside in front of stores from midnight to 3AM.
As people start questioning these stunts, we will have Cookie Monster come out on a talk show to brand out with Insomnia while explaining that their collaboration launch may have caused some misunderstandings.
We will also be creating a short mockumentary on Youtube after all of these stunts take place.
Copywriter: Avery Tellam