Zero limits
Zero limits
Role: Art Director
Best in Show in Final Critique 2023
Girl skaters constantly get hate from men online and at skate parks. We’re taking that hate and putting it on the bottom of decks. Our new spokesperson Zero Bear, will also encourage these skaters to embrace the hate and put their own hate comments on the bottom of custom decks.
These are real comments we found on instagram.
OUR WORK
WEBSITE
We will create a new webpage where users can upload their own hate comments to be printed on decks; turning negativity into personalized art that gets delivered right to their door. We will also have new Zero Bear decks available as well.
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Custom deck design page
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New Zero Bear decks
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VIDEO
To further emphasize the strength and skill of women in the skating world, we created a video that showcases impressive skating performances, leaving the audience unaware of the skaters’ identities until the very end.
Experiential
We are also going to take real hate comments from Instagram and post them around popular skateparks across the United States so skaters can physically skate them off.
Copy Writer: Avery Tellam