AIrbnb Campaign
Role: Art Director
From the broke college kid to the remote worker who can't stay in one place, traveling should be an invaluable experience that is accessible to everyone. The strategic activations included in this campaign were created to increase accessibility to travel experiences in a few different ways. The campaign works to persuade potential Airbnb customers using functional attitude theory including the value-expressive, ego-defensive, social identity, and utilitarian functions.
