Bones Coffee Company Halloween Experiential Campaign
Role: Art Director
Bones unique flavors and packaging tends to resonate with those who appreciate a bit of mystery and excitement in their coffee experience. We want to lean into this vibe and bring horror to coffee because we too find beauty in the darkness. We will be creating three new flavors that will be related to iconic horror movies (Psycho, Friday The 13th and Scream) with an experiential and social activation for each launch during the month of October.
Dare To Stay Awake
Welcome to the Bates Motel coffee shop in Los Angeles. Walk in and be immersed in the scent of freshly roasted coffee and....screams.
Don’t want to buy a coffee? Get a free one by setting off the scream meter in the Psycho shower photo booth.
Revisit the 80s at the Bones VHS pop up shop in down town New York City .
Buy a VHS tape box filled with a bag of Bone’s Cabin Fever roast, Jason’s mask sugar cubes, machete stirrers, and a reusable cup.
What if Ghostface could take your coffee order? At this Bones coffee shop in Austin, Texas, he can.
Place your order for coffee through the rotary phone with Ghostface and he’ll hand you your order from the booth.
Copy Writer: Ava Barrett